Marketing Director
About Your Food Collective
At Your Food Collective what we do is simple. Delivering better tasting, insanely fresh, locally and ethically sourced groceries right to your door and our impact it powerful.
Our current food system is broken and accounts for nearly a quarter of our carbon emissions. Fixing our broken food system is key to achieving the 17 Sustainable Development Goals outlined by the United Nations and meeting net zero emissions targets.
At Your Food Collective we’re different because we’re getting food right.
We see love in the soil that embraces and nourishes our food. We see opportunity for a real and lasting change, not the ‘kind of’, ‘good enough’ change we sometimes settle for because we believe, real change starts from the ground up.
We’re regenerating our way of life with food.
We set the bar high from our impact to our team. We’re looking for game changes who continually rise to the challenge, thrive in a fast paced, dynamic workplace, aren’t afraid to roll up their sleeves to get a job done and have a proven track record of delivering results.
About the Role
Your Food Collective is looking for an experienced, passionate performance focused head of marketing to attract and deepen engagement with potential and existing customers. Reporting to the CEO the ideal candidate has effectively developed and implemented omni-channel, customer centric fast growth marketing strategies in e-commerce, preferably grocery. The individual will be responsible for developing results orientated growth strategies and plans, lead all aspects of acquisition, retention and communicate growth goals, strategies and results with the executive team and wider company.
At Your Food Collective we believe that successful marketing combines a data-first approach supported by technology to enhance personalisation, storytelling, measurement, attribution, and optimisation. We are hoping to find a candidate that shares these beliefs and can lead Your Food Collective into their next accelerated growth phase. You will develop and build on our consumer acquisition strategy, expand, and optimise our acquisition channels, identify technology partners that enhance marketing performance and operations, consistently improve KPIs and relentlessly research and develop creative strategies based on business needs with a focus on improving individual channel and overall portfolio efficiency.
This role will work closely with the CEO and leaders from customer experience, technology, merchandise and finance to develop an integrated marketing model that ensured cohesiveness across all channels. You should have an accountable mindset, with proven abilities to motivate, develop and scale inhouse employees and external agencies.
You understand the hustle and what it takes to deliver results and drive impact, you’re a game changer.
In November we will successfully close our Series A capital raise providing the funds needed to accelerate growth and scale. Part of the raise is being carries out through equity crowd funding with Equitise. You can review the full offer here, the offer doc associated with the raise provides a detailed outline of our growth targets and pillars.
Responsibilities
- Development, planning and execution of our omni channel full funnel marketing program. The candidate will be responsible for all acquisition and retention marketing budget and performance, aimed at maximizing growth KPIs.
- Improve key growth KPIs including ROAS, CAC, revenue, conversion rate and CLTV to CAC ratio.
- Responsible for forecasting and managing the marketing budget to meet and exceed marketing goals and expectations.
- Implement and refine an evergreen testing framework both intra and cross channel aimed at improving specific growth KPIs. Identify and implement data infrastructure and analytical improvements to ensure data accessibility, accuracy and consistency leading to faster and more effective decision making and improved operational efficiency.
- Lead cross collaboration with internal and external stakeholders to improve growth KPIs.
- Identify new platforms that can improve operational and spend efficiency while enabling automated and highly personalized marketing communications.
- Manage all agency and external partners that relate to the function of marketing.
- Develop cohort specific acquisition strategies to maximize performance within each cohort.
- Build mentor and motivate a collaborative, high performance team with a strong sense of ownership and customer centric point of view. Define team structure, hiring priorities and partner needs.
Qualifications
- 7 + years of proven experience in fast growth e-commerce marketing
- Passion for food and diving lasting social and environmental impact.
- A track record of data driven execution of ROI focused marketing campaigns across both online and offline channels.
- Experience developing new frameworks, measuring impact and maximizing the value of technology/tools that apply to marketing.
- Experience leveraging data to improve spend and operational efficiency.
- Ability to prioritize and focus to continually drive results.
- Ability to use data to identify and prioritize most impactful growth and optimization opportunities.
- Consumer insights experience revealing powerful and actionable information about your target audience and the ability to tap into those insights to build compelling campaigns and programs.
- Experience managing contractors and agencies to deliver strong ROI.
- Undergraduate degree in Marketing required.
Why you’ll love working for us
- We’re a business delivering on the triple bottom and creating lasting change.
- Ability to influence and grow
- Fast working pace no day is ever the same, we work fast and deliver exceptional results.
- Flexible working environment
- Access to the best food this side of the date line!
Submit CV and cover letter to hello@yourfoodcollective.com
